Clik here to view.
Mic Forgoes Banners for Native Advertising
Millennial-targeted Mic believes that if you want to reach young people, you have to use methods they'll pay attention to. To them, it means skipping banner and other traditional display ads that this...
View ArticleClik here to view.
Mic Forgoes Banners for Native Advertising
Millennial-targeted Mic believes that if you want to reach young people, you have to use methods they'll pay attention to. To them, it means skipping banner and other traditional display ads that this...
View ArticleClik here to view.
If You Block an Ad, Facebook Now Wants to Know Why
Facebook wants to know why users decide to block certain sponsored posts in an effort to serve more relevant ads in the News Feed. The social network has always let users hide unwanted ads, but now...
View ArticleClik here to view.
Imgur's Native Ads Get Between 1% and 4% Engagment Rate
Native content doesn't just have to come in the form of written stories: Digital image platform Imgur says it knows how to get audiences to pay attention with pictures and GIFs. It believes if it can...
View ArticleClik here to view.
Imgur Plans to Dive Into Promoted Posts in 2015
Imgur doesn't just want to be the online destination for people to look at memes: It wants to be the place brands call home as well. To further appeal to marketers, newly hired vp of market...
View ArticleClik here to view.
Reddit's Pick for New Ad Leader Shows the Site Is Getting Serious About Mobile
Reddit's ad team has a new leader as the "Front Page of the Internet" forges ahead with a mobile and marketing push. The company hired Zubair Jandali from Google, who started this month as Reddit's...
View ArticleClik here to view.
The Tech Community Laments Gigaom's Demise
After extensively covering the Apple Watch launch Monday, online tech publication Gigaom shocked its readership by abruptly halting publication due to unpaid debts. Gigaom, launched in 2006 by...
View ArticleClik here to view.
Chevrolet, Jash Create the #BestDayEver of Positive Prankvertising
April Fools' Day is known as a day to pull pranks on your nearest and dearest. However, Chevrolet and online comedy network Jash believe that not every trick has to be mean-spirited. The two have...
View ArticleClik here to view.
Teen Vogue Debuts Condé Nast's First Sponsored Cover Ad
Kylie Jenner has been the subject of plenty of online buzz this week for landing her first solo Teen Vogue cover, but it won't be the reality star's face subscribers see when they receive their...
View ArticleClik here to view.
How a Twitter Account Turned Into a $500,000 a Year Business
Kris Sanchez always had a hobby of looking up random trivia, or as he put it "the most unimportant things you'll ever need to know." In 2011, he began experimenting with social media and posting his...
View ArticleClik here to view.
Now Marketers Can Buy Sponsored Content Programmatically
Publishers' branded content is going programmatic. Today, Sharethrough and AppNexus are rolling out real-time bidding for Sharethrough's news feed-like promos. Publishers like Forbes, People, Men's...
View ArticleClik here to view.
Vice’s Broadly Debuts Series Spotlighting Women in Male-Dominated Fields
Vice's 4-month-old digital channel Broadly has hit the ground running. Today the female-focused site is rolling out its first Web series under a new partnership with Unilever. The sponsored program...
View ArticleClik here to view.
Saturday Night Live Will Reduce Its Ad Load in Favor of Sponsored Content
After 41 years, NBC's venerable Saturday Night Live will get a major shake-up when it returns next fall, and we're not talking about the cast. NBC said today that it would reduce the ad load for the...
View Article
